Lead Associate – Brand & Marketing

Qualification - Master's in Marketing

Experience - 3-4 years

Location - Mumbai

Work Level - ME

What are we looking for?

• 3–4 years of experience in corporate Communication, brand marketing or related roles.
• Strong understanding of digital marketing, brand management, and AI-driven content tools.
• Ability to design training programs and conduct market research/analysis.
• Proactive learner, keen to upskill in emerging trends and technologies.
• A strategic communicator with a passion for brand building and go-to-market execution.
• Results-driven individual with a keen eye for detail and market insights to shape impactful communication strategies.

You would be responsible for:

• Plan and execute go-to-market strategies and launch campaigns to boost brand visibility and market awareness.
• Utilize AI-generated content to speed up content creation, enhance brand presence, and engage audiences across digital platforms.
•  Design and implement a structured Electrician Training Program to upskill field electricians on Tata Power EZ Home’s smart energy products, ensuring smooth last-mile adoption.
• Complete targeted learning programs to strengthen digital and communication skills aligned with industry trends.
• Develop and maintain a comprehensive Brand Playbook to ensure consistent brand messaging, visual identity, and storytelling across all customer touchpoints.
• Conduct strategic market immersions to gather insights, evaluate brand presence, and refine marketing strategies based on consumer behaviour and channel effectiveness.
• Represent the brand at industry and trade events to enhance visibility, foster B2B relationships, and position Tata Power EZ Home as a thought leader.