Title:  Lead Associate - PR

Qualification - Master's in Mass Communication /Media Studies

Experience - 3 to 4 years

Location - Mumbai 

Work Level - ME

What are we looking for?

• At least 3-4 years of experience in Public Relations.
• Worked with PR Agency or have Media (Desk/content writing) exposure.
• Strong strategic thinking and content creation skills with expertise in executing high impact campaigns.
• Proficiency in analytics and crisis management, with effective cross functional collaboration skills.

You would be responsible for

Media Planning, Outreach & Relations

• Plan and coordinate media interactions across electronic, print, digital, and social channels.
• Develop experiential storytelling platforms—FAM visits, immersion tours, press briefings.
• Act as liaison for spokespersons; prepare media kits and briefing documents to maintain messaging consistency.

Strategic Communications & Campaign Leadership

• Conceptualize high-impact communication campaigns featuring brand ambassadors and special initiatives to boost visibility and engagement.
• Collaborate with cross-functional teams to deliver cohesive messaging and derive rich narrative themes.

Content Development & Storytelling

• Research, structure, and produce long-form, data-backed narratives on EVs, rooftop solar, TPSDI, and HR initiatives.
• Identify winning story angles, craft executive position pieces and thought leadership content.
• Oversee content continuity across media channels—ensuring consistency in tone, communication pillars, and brand voice.

Measurement & Analytics

• Conduct quantitative and qualitative analysis of Advertising Value Equivalence (AVE) across regional and vernacular markets.
• Align media measured outputs to communication KPIs and reputation metrics; present insights and optimization plans.
• Track performance and ROI of all PR activities to guide future strategy.

Project Coordination & Cross-Functional Collaboration

• Work closely with brand, digital, social, product, and external agency teams to align PR strategy.
• Coordinate logistics and ensure seamless amplification of FAM/immersion programs.
• Monitor and manage project budgets, schedules, and deliverables.