Title:  Lead Associate - Brand & Media Analyst

Qualification - Master’s in communications / marketing / data Analytics / Behavioural Science

Experience - 2-4 years

Location - Mumbai

Work Level - ME

What are we looking for?

• 2–4 years of experience in data/insight roles within communications, digital marketing, media, or brand
  strategy.
• Cross-functional exposure to PR, digital media, marketing or reputation analytics preferred.
• Strong analytical skills with the ability to derive insights from complex data sets.
• Comfort with data visualization tools (e.g., Power BI, Tableau, Looker Studio) and social listening tools (e.g.,Meltwater, Brandwatch, Sprinklr).
• Exposure to AI/ML or emerging martech platforms a plus.
• Strategic thinking with ability to connect insights to business outcomes.
• Excellent communication and storytelling skills, especially in presenting insights.
• Curiosity-driven, proactive, and eager to experiment and improve.

You would be responsible for:

Insights & Intelligence

• Collect and analyze data across platforms (social, web, media, internal comms, sentiment, audience behaviour)
  to uncover trends, risks, and opportunities.
• Lead periodic communication audits and benchmark performance against competitors and industry standards.
• Translate complex data into clear narratives and strategic recommendations for campaign planning and
  messaging.

Innovation & Tools

• Drive adoption of innovative tools, AI platforms, and dashboards to streamline data gathering, visualization,
  and reporting.
• Experiment with emerging technologies (e.g., GenAI, predictive analytics, sentiment AI, media intelligence
  tools) to enhance communication outcomes.
• Build and maintain listening ecosystems and feedback loops for real-time reputation and engagement
  tracking.

Strategic Support

• Partner with content, PR, digital, and leadership teams to infuse insights into storytelling, media strategies, and
  reputation management.
• Contribute to pre- and post-campaign analysis, A/B testing, and message effectiveness studies.
• Support thought leadership development using data-led storytelling (e.g., whitepapers, data visualizations,
  insight-driven narratives).

Reporting & Measurement

• Develop and maintain a suite of monthly, quarterly, and campaign-based communication performance
  reports.
• Define and track KPIs aligned to business, brand, and engagement goals.
• Present findings and dashboards to senior leadership with clarity and actionable direction.