Title:  Lead - Brand Marketing

Qualification - Master's in Communication / Marketing

Experience - 4-8 years

Location - Mumbai

Work Level - ME

What are we looking for?

• At least 4 to 8 years of relevant experience in brand marketing.
• Strong understanding of brand strategy, storytelling, and consumer behaviour.
• Experience in executing integrated marketing campaigns across digital and on-ground channels.
• Familiarity with SEO, content management, and performance marketing tools.
• Hands-on expertise in managing digital and non-digital platforms for brand campaigns.
• Excellent communication, collaboration, and stakeholder management skills

You would be responsible for:

Brand Strategy and Campaign Execution

• Assist in translating the corporate branding strategy into actionable plans for individual campaigns, ensuring
  alignment with brand positioning and marketing objectives.
• Lead the execution of integrated marketing and branding campaigns across print, digital, and social platforms
  to build brand awareness and engagement.
• Work on brand development strategies for existing and new offerings, conducting research and insights
  analysis to guide positioning efforts.
• Coordinate product or service launches by planning brand communication, messaging, and promotional
  assets in line with marketing objectives.

Brand Governance and Consistency

• Act as a brand guardian, ensuring visual identity, tone of voice, and key messaging consistency across all
  content and platforms.

Digital Marketing and Consumer Engagement

• Monitor campaign metrics and consumer engagement data to evaluate effectiveness and adjust strategies for
  improved ROI.
• Liaise with external agencies to brief them on brand requirements, ensure creative quality, and evaluate
  performance deliverables.

Budget Management and Reporting

• Support the team in managing marketing budgets by tracking expenditures, vendor payments, and
  forecasting campaign costs.
• Prepare performance reports, dashboards, and recommendations on marketing activities for review by the
  Head of Brand & Marketing.